February 2024 - AJT

Understanding the limits of machine translation for multilingual marketing

It’s been hard recently to avoid the continued chatter around new and emerging AI technology in the marketing space. Ever since ChatGPT made its way into the professional domain last year, people have been turning to machine learning and artificial intelligence for everything from social media posts to creating award-winning art! So it’s understandable that

Read More...

EU greenwashing legislation: What the new rules mean for eco-conscious brands

Greenwashing. We’ve all heard of it, we all know what a massive problem it is. Whether it’s intentionally lying about a company’s sustainability or fudging the numbers to make products look more eco-friendly than they really are, greenwashing seriously undermines consumer trust in genuine ethical brands – and not to mention, it does nothing for

Read More...