Last week we looked at writing to a brief – how we can write in a particular way to influence how the reader thinks or feels. The way we do this is by adapting our tone of voice. In this week’s creative hour we will adapt the tone of voice of an existing piece of text. You could do
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We’ve received some wonderful feedback from our translator colleagues about our blog on creative writing for translators, so we thought we would publish this week’s task so you can join us and try it out for yourself! This week, we will focus on writing to a brief. What to do Find a hotel somewhere close-by and go in for
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Inspired by the concept of Feeding – a brilliant idea from the copywriting power house that is Stranger Collective – we recently introduced a ‘creative final hour’ in our office. Every Friday, we like to use the last hour in the office (or out of the office!) to actively broaden our horizons, research language-related topics, share our linguistic knowledge and get
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Did you know that today is a public holiday in many countries around the world? 1st May is International Workers’ Day so across most of Europe, offices will be closed today. If you are exporting to Europe or you have European suppliers, you will know how important it is to be aware of all the
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Translating your app makes good business sense. Why? Because a multilingual app reaches a larger amount of users which results in higher revenue potential. Localisation – making your app available in more than one language – should be a major consideration when you start developing your app – even before you write the first line
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Starting a new translation project and not sure how to prepare and where to begin? Uncertain which tone of voice should be adapted in the target language? Need some tips on essential research and resources for translation projects? Look no further: What, why, who and how – 4 questions you should ask before you start
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As a modern hotel marketing manager, you have a lot of plates to spin. From creative online campaigns to SEO, from refining the keywords of your AdWord campaign to hiring the right photographer that will deliver that perfect snapshot of your new spa, your work is never done. All your efforts are geared toward raising
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Following the discussion panel ‘Transparency through technology’ at the recent Localization World conference in Dublin, which featured Smartling, Runkeeper, Shutterstock and Anja Jones Translation, we wanted to provide a more in-depth overview of how language service providers (LSPs) in particular benefit from increased transparency in translation. In this final part 3, we take a closer look at open communication. One of our
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Following the discussion panel ‘Transparency through technology’ at the recent Localization World conference in Dublin, which featured Smartling, Runkeeper, Shutterstock and Anja Jones Translation, we wanted to provide a more in-depth overview of how language service providers (LSPs) in particular benefit from increased transparency in translation. In part 2 we take a closer look at real-time visibility. Real-time visibility is not a
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Following the discussion panel ‘Transparency through technology’ at the recent Localization World conference in Dublin, which featured Smartling, Runkeeper, Shutterstock and Anja Jones Translation, we wanted to provide a more in-depth overview of how language service providers (LSPs) in particular benefit from increased transparency in translation. In part 1 we take a closer look at
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