If you’re planning to localise your website and marketing content for new markets and languages, SEO translation is probably high on your list of priorities. How you first appear when you enter that new market is crucial – no brand wants to confidently launch themselves only to find that they’re missing out on search volume
Read More...
As a digital agency, finding new ways to add value for your clients and become a more strategic partner to them is a core part of the game. And if the brands you work with are already international or planning to expand to new markets, offering translation as a service can seem like an obvious
Read More...
It’s a tough time to be a marketing manager right now. Budgets are getting cut left, right and centre, and everyone’s looking for places they can save a little more. And when it comes to translation, that often means introducing more machine translation or shopping around for which translation partner has the lowest fees. It’s
Read More...
When you need to translate and localise your marketing content ahead of a big expansion it can often feel like you have a dizzying number of choices before you. Should you speak to a translation agency or a freelance translator? Is there someone in-house who can handle the job or does it need an external
Read More...
When you’re planning to expand your products out into new European markets, you need to think carefully about where packaging translation fits into your scaling plans. Why? Well, to start with there’s a regulatory side to it – any packaging labels in EU markets have to be translated into all the official languages of the
Read More...
Translating your website to launch into a new market can be fraught with pitfalls. From phrases that don’t make sense in another culture to using the wrong formality or vocabulary by mistake, brands have to be rigorous to make the right first impression. But where does SEO translation fit into that checklist? Translation can have
Read More...
If you’re looking to launch your products into a new European market, you’ve probably come across the term “transcreation services” before. In a nutshell, transcreation is the process of translating not just the words of your marketing copy to another language, but also translating the emotions, ideas and concepts behind that message to evoke the
Read More...
When you’re looking to enter new markets and grow as a beauty brand, what do you need to do to lay the groundwork for your products? Translating your marketing content and packaging copy is naturally a first step, but is there more you need to consider than a direct translation from one language to another?
Read More...
It’s been hard recently to avoid the continued chatter around new and emerging AI technology in the marketing space. Ever since ChatGPT made its way into the professional domain last year, people have been turning to machine learning and artificial intelligence for everything from social media posts to creating award-winning art! So it’s understandable that
Read More...
If you are a marketer who’s new to sourcing translation services, choosing the right provider can seem like a daunting task. The translation industry is hugely fragmented in terms of service offering as well as pricing, which doesn’t make your job any easier. Who do you want to work with: individual freelance translators or an
Read More...