“If you speak to a man in a language he understands, it goes to his head. But if you speak to a man in his own language it goes to his heart.” – Nelson Mandela Building an international brand requires insight into how to build trust in new business environments where language and culture
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It’s not often that I get goose bumps during a presentation at a language industry event. But as I sat and listened to Mandy Hewett’s talk entitled ‘Collaborative translation for the future of New Zealand’ about a group of volunteer translators who set out to translate one of New Zealand’s most important documents into 30
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Translation is a highly subjective matter. Give the same text to three translators with no guidelines whatsoever, and there’s a good chance that you’ll end up with three very different outputs. Give all these translations to three clients, and again, the probability that they each prefer a different one is fairly high. The truth is
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For over a decade now, there has been an exponential increase in the public interest in how language and communication shape (or break down) prejudices and other forms of discrimination. After being taught for centuries that language is a neutral, abstract concept (“It’s just words, they don’t do any harm!”), we are now starting to
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What is transcreation, how does it work and when should you opt for transcreation rather than translation to localise your content? Here’s a quick guide for you. What is transcreation? Transcreation (also called creative translation) is a process whereby we take your creative copy and turn it into something equally as emotive and engaging in
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Starting out as a freelance translator can be tough. If you are just about to take your first steps into the world of professional translation, don’t let a lack of experience dampen your confidence. After all, we all had to start somewhere. As an experienced linguist with many years of translation and editing, as well
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Towards a new corporate consciousness Nowadays, more and more companies are becoming mindful of the limits to financial models based on the unrelenting, unnecessary production of goods and services. The recent global pandemic and the urgent warnings about the devastating consequences our economy is having on our planet have certainly highlighted our individual and collective
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You’re just about to clock off for the evening when an email lands in your inbox. It’s the budget approval you’ve been chasing for more than a week to kickstart the French translation of your company website. At this point, you probably won’t meet the originally planned deadline, the final quality might not be up
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You may have noticed that the conversation around gender is shifting on a global scale. Gender-related aspects can be reflected in your products, your marketing, and even your processes in ways you’ve never imagined. Organisations willing to see the bigger picture and openly respond to this change can break new ground for customers and employees
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If your company regularly produces and translates marketing materials such as whitepapers, e-books and brochures, the chances are you are using Adobe InDesign to create them. So, when it comes to translating InDesign files into other languages, we thought we’d share our eight top tips on how to make the translation process as smooth and
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