The main rule of French cuisine is that everything tastes better when smothered in butter, absolutely everything! Do you know why the French (and myself included of course), actually eat escargots? This chewy piece of rubber merely serves as an excuse to fancily sip on tiny cups full of buttery extravagance. So, if butter can actually
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Did you know that today is a public holiday in many countries around the world? 1st May is International Workers’ Day so across most of Europe, offices will be closed today. If you are exporting to Europe or you have European suppliers, you will know how important it is to be aware of all the
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In honour of yesterday’s Earth Day we took a little time at AJT to indulge in conversations about one of our favourite topics: Earth-friendly living. And that’s not just because Anja and I are Germans living in an area of outstanding natural beauty (also known as Cornwall :). But it is safe to say that
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Translating your app makes good business sense. Why? Because a multilingual app reaches a larger amount of users which results in higher revenue potential. Localisation – making your app available in more than one language – should be a major consideration when you start developing your app – even before you write the first line
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As a modern hotel marketing manager, you have a lot of plates to spin. From creative online campaigns to SEO, from refining the keywords of your AdWord campaign to hiring the right photographer that will deliver that perfect snapshot of your new spa, your work is never done. All your efforts are geared toward raising
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Here at AJT we love words. Whilst languages are our tools, words are our raw materials. We chip, chop and slice translated text every day and carefully craft copy that gives the original text a fresh foreign face. We specialise in translating marketing copy in German, French and English that sounds just as creative in
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Have you ever wondered whether you could use machine translation to translate your website into other languages? After all, it would save you a lot of money and your website visitors would get ‘the general gist of your offering’. But is that enough to entice potential customer to buy from your website? “Qualität kommt von
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Language is a creation whose very nature it is to change – it bends from the impact of interaction with other cultures; it grows through the need or desire for new words. Sometimes a language melts quietly into oblivion, but other times it is partially absorbed into another – no language is just one language,
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One of the most beautifully interesting and astoundingly annoying aspects of translation is its complexity: a single word can have a thousand meanings depending on your intentions with it, and a word in one language can morph into a sentence in another because there isn’t an equivalent of it which captures its essence so perfectly.
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If you are looking to export your products or services for the first time, you might be coming across the term localisation. Whereas translation only deals with the process of turning your content from one language to another, localisation takes a holistic approach and encompasses all areas of your business that will be affected by
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