As a digital agency, finding new ways to add value for your clients and become a more strategic partner to them is a core part of the game. And if the brands you work with are already international or planning to expand to new markets, offering translation as a service can seem like an obvious
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It’s a tough time to be a marketing manager right now. Budgets are getting cut left, right and centre, and everyone’s looking for places they can save a little more. And when it comes to translation, that often means introducing more machine translation or shopping around for which translation partner has the lowest fees. It’s
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When you’re planning to expand your products out into new European markets, you need to think carefully about where packaging translation fits into your scaling plans. Why? Well, to start with there’s a regulatory side to it – any packaging labels in EU markets have to be translated into all the official languages of the
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Translating your website to launch into a new market can be fraught with pitfalls. From phrases that don’t make sense in another culture to using the wrong formality or vocabulary by mistake, brands have to be rigorous to make the right first impression. But where does SEO translation fit into that checklist? Translation can have
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It’s been hard recently to avoid the continued chatter around new and emerging AI technology in the marketing space. Ever since ChatGPT made its way into the professional domain last year, people have been turning to machine learning and artificial intelligence for everything from social media posts to creating award-winning art! So it’s understandable that
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App translation is a great way of reaching more users and increasing revenue. But in order to create beautiful language versions of your app, you need more than just a reliable translation partner: you need app code that is fit for localisation. In this article, we want to highlight the three most common issues that
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There are many obvious problems with a badly translated webpage: missing context, misunderstood phrasing and a lack of local knowledge, for example, all of which contribute to an alienating experience for customers. It’s why we consider true localisation, done by experienced translators, to be so important and why we always advise that businesses approach AI
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These days, the vast majority of translation service providers use computer-aided translation (CAT) tools to carry out their day-to-day work. This doesn’t mean to say that it’s a machine doing the actual translation. Put simply, these tools enable us to run through files that professional linguists can work on. Once in the system, the translator can
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Long gone are the days when global brands needed to ‘just translate’ their marketing content. Today, customers expect content that personally appeals to them, and in response, brands need to strive to create messages that can really resonate and connect with their audience. If your company is eager to enter new European markets then it
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Machine translation (MT) has long since made its way into our lives. The chances are that you have used MT a fair few times in a personal context – typing canard laqué into your phone’s web browser to decipher a restaurant menu or clicking ‘See Translation’ to discover what all the fuss is about on
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