Translating your app makes good business sense. Why? Because a multilingual app reaches a larger amount of users which results in higher revenue potential. Localisation – making your app available in more than one language – should be a major consideration when you start developing your app – even before you write the first line
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Are you a language lover looking to break into the translation industry and wondering whether you need a degree under your belt? Not sure which subject will give you the right skill set for your career? As a current student of translation studies at Heidelberg University in Germany I have gained some first-hand experience of
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Starting a new translation project and not sure how to prepare and where to begin? Uncertain which tone of voice should be adapted in the target language? Need some tips on essential research and resources for translation projects? Look no further: What, why, who and how – 4 questions you should ask before you start
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As a modern hotel marketing manager, you have a lot of plates to spin. From creative online campaigns to SEO, from refining the keywords of your AdWord campaign to hiring the right photographer that will deliver that perfect snapshot of your new spa, your work is never done. All your efforts are geared toward raising
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Translating marketing texts can be a tricky thing. We need to relay the information from the source text and make sure it sounds beautiful in the target language at the same time. Here are our top 5 tips for good copywriting that also apply to translation. Research your audience Before you start translating, find out
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