{"id":4521,"date":"2014-01-01T09:17:29","date_gmt":"2014-01-01T09:17:29","guid":{"rendered":"https:\/\/ajt.morton.media\/to-translate-or-not-translate-that-is-the-question-2\/"},"modified":"2022-05-08T15:59:45","modified_gmt":"2022-05-08T14:59:45","slug":"to-translate-or-not-translate-that-is-the-question","status":"publish","type":"post","link":"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/","title":{"rendered":"To translate or not translate … that is the question"},"content":{"rendered":"

Are you wondering if you should be translating your website and whether it will give you a return on your investment? Here are a few things to consider.<\/strong><\/p>\n

Searchability<\/h4>\n

Translating your website into the local language will increase the chances of your website appearing in local search results. Search engines will favour websites in the local language and display them higher up in the results. Also bear in mind that many users will have set their search criteria to their own language, so your English website may not even show up for a large proportion of your local market.<\/p>\n

Purchasing<\/h4>\n

Studies have shown that people are six times less likely to buy from a website that is not presented in their mother tongue – and it makes sense. Would you buy from a website that is only available in, say, Spanish or Japanese? Translating your website into another language helps visitors to stay on your site and move down your sales pipeline all the way to the purchasing step, rather than dropping out half-way because they either don’t fully trust a foreign-language site, or because they simply don’t understand all the information presented to them.<\/p>\n

The bigger picture<\/h4>\n

Before you make a decision, try to look at your ‚localisation effort‘ from a holistic point of view. If your website is translated, but your support emails are not, or your external payment gateway is only in English, this may alienate users. Chances are you may not be able to fully localise every single aspect of your customer journey from the start, but you can manage your visitors‘ and customers‘ expectations, advising them that your customer service or your newsletter is only available in English at this moment in time.<\/p>\n

If you would like to find out more about localisation, take a look at our localisation services<\/a> and see how we can help you reach your international audience.<\/p>\n

\n

Image credit:<\/strong> Photo by Nareeta Martin<\/a> on Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Are you wondering if you should be translating your website and whether it will give you a return on your investment? Here are a few things to consider. Searchability Translating your website into the local language will increase the chances of your website appearing in local search results. Search engines will favour websites in the<\/p>\n","protected":false},"author":2,"featured_media":39923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[206,487],"tags":[349,333,241,348,347,219,320,319],"yoast_head":"\nShould you translate your website?<\/title>\n<meta name=\"description\" content=\"Are you wondering if you should be translating your website and whether it will give you a return on your investment? Here are a few things to consider.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should you translate your website?\" \/>\n<meta property=\"og:description\" content=\"Are you wondering if you should be translating your website and whether it will give you a return on your investment? Here are a few things to consider.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/\" \/>\n<meta property=\"og:site_name\" content=\"AJT\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-01T09:17:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-08T14:59:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.teamajt.com\/wp-content\/uploads\/nareeta-martin-bfT3HefGmp0-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anja Jones\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anja Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/\"},\"author\":{\"name\":\"Anja Jones\",\"@id\":\"https:\/\/www.teamajt.com\/#\/schema\/person\/efaed20468cf4c5b9ce15502d986e194\"},\"headline\":\"To translate or not translate … that is the question\",\"datePublished\":\"2014-01-01T09:17:29+00:00\",\"dateModified\":\"2022-05-08T14:59:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/\"},\"wordCount\":333,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.teamajt.com\/#organization\"},\"keywords\":[\"holistic @de\",\"investment @de\",\"localisation @de\",\"purchasing @de\",\"searchability @de\",\"translation @de\",\"translation management @de\",\"website @de\"],\"articleSection\":[\"Localisation @de\",\"SEO\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/\",\"url\":\"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/\",\"name\":\"Should you translate your website?\",\"isPartOf\":{\"@id\":\"https:\/\/www.teamajt.com\/#website\"},\"datePublished\":\"2014-01-01T09:17:29+00:00\",\"dateModified\":\"2022-05-08T14:59:45+00:00\",\"description\":\"Are you wondering if you should be translating your website and whether it will give you a return on your investment? Here are a few things to consider.\",\"breadcrumb\":{\"@id\":\"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.teamajt.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"To translate or not translate … that is the question\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.teamajt.com\/#website\",\"url\":\"https:\/\/www.teamajt.com\/\",\"name\":\"AJT\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.teamajt.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.teamajt.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.teamajt.com\/#organization\",\"name\":\"Anja Jones Translation\",\"url\":\"https:\/\/www.teamajt.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.teamajt.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ajt.morton.media\/wp-content\/uploads\/ajt_logo.png\",\"contentUrl\":\"https:\/\/ajt.morton.media\/wp-content\/uploads\/ajt_logo.png\",\"width\":889,\"height\":877,\"caption\":\"Anja Jones Translation\"},\"image\":{\"@id\":\"https:\/\/www.teamajt.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.teamajt.com\/#\/schema\/person\/efaed20468cf4c5b9ce15502d986e194\",\"name\":\"Anja Jones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.teamajt.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e69dd22926110addbcd6d77338337bce?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e69dd22926110addbcd6d77338337bce?s=96&d=mm&r=g\",\"caption\":\"Anja Jones\"},\"description\":\"Equipped with a degree in Linguistics and French from Sussex University and 10 years of working experience in a variety of sectors including tourism & hospitality, financial risk assessment, logistics, administration and event management, Anja started Anja Jones Translation in 2010 with the aim of helping companies to access overseas markets. Based in our Newquay office (we like to call it AJT HQ), Anja manages our German team. She\u2019s most passionate about language change, eco-friendly brands and surfing \u2013 and will never say no to a bar of Kinder chocolate.\",\"sameAs\":[\"https:\/\/ajt.morton.media\"],\"url\":\"https:\/\/ajt.morton.media\/de\/author\/anja\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Should you translate your website?","description":"Are you wondering if you should be translating your website and whether it will give you a return on your investment? Here are a few things to consider.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/","og_locale":"de_DE","og_type":"article","og_title":"Should you translate your website?","og_description":"Are you wondering if you should be translating your website and whether it will give you a return on your investment? Here are a few things to consider.","og_url":"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/","og_site_name":"AJT","article_published_time":"2014-01-01T09:17:29+00:00","article_modified_time":"2022-05-08T14:59:45+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.teamajt.com\/wp-content\/uploads\/nareeta-martin-bfT3HefGmp0-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Anja Jones","twitter_misc":{"Verfasst von":"Anja Jones","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/#article","isPartOf":{"@id":"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/"},"author":{"name":"Anja Jones","@id":"https:\/\/www.teamajt.com\/#\/schema\/person\/efaed20468cf4c5b9ce15502d986e194"},"headline":"To translate or not translate … that is the question","datePublished":"2014-01-01T09:17:29+00:00","dateModified":"2022-05-08T14:59:45+00:00","mainEntityOfPage":{"@id":"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/"},"wordCount":333,"commentCount":0,"publisher":{"@id":"https:\/\/www.teamajt.com\/#organization"},"keywords":["holistic @de","investment @de","localisation @de","purchasing @de","searchability @de","translation @de","translation management @de","website @de"],"articleSection":["Localisation @de","SEO"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/","url":"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/","name":"Should you translate your website?","isPartOf":{"@id":"https:\/\/www.teamajt.com\/#website"},"datePublished":"2014-01-01T09:17:29+00:00","dateModified":"2022-05-08T14:59:45+00:00","description":"Are you wondering if you should be translating your website and whether it will give you a return on your investment? Here are a few things to consider.","breadcrumb":{"@id":"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ajt.morton.media\/de\/to-translate-or-not-translate-that-is-the-question\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.teamajt.com\/de\/"},{"@type":"ListItem","position":2,"name":"To translate or not translate … that is the question"}]},{"@type":"WebSite","@id":"https:\/\/www.teamajt.com\/#website","url":"https:\/\/www.teamajt.com\/","name":"AJT","description":"","publisher":{"@id":"https:\/\/www.teamajt.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.teamajt.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.teamajt.com\/#organization","name":"Anja Jones Translation","url":"https:\/\/www.teamajt.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.teamajt.com\/#\/schema\/logo\/image\/","url":"https:\/\/ajt.morton.media\/wp-content\/uploads\/ajt_logo.png","contentUrl":"https:\/\/ajt.morton.media\/wp-content\/uploads\/ajt_logo.png","width":889,"height":877,"caption":"Anja Jones Translation"},"image":{"@id":"https:\/\/www.teamajt.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.teamajt.com\/#\/schema\/person\/efaed20468cf4c5b9ce15502d986e194","name":"Anja Jones","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.teamajt.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e69dd22926110addbcd6d77338337bce?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e69dd22926110addbcd6d77338337bce?s=96&d=mm&r=g","caption":"Anja Jones"},"description":"Equipped with a degree in Linguistics and French from Sussex University and 10 years of working experience in a variety of sectors including tourism & hospitality, financial risk assessment, logistics, administration and event management, Anja started Anja Jones Translation in 2010 with the aim of helping companies to access overseas markets. Based in our Newquay office (we like to call it AJT HQ), Anja manages our German team. She\u2019s most passionate about language change, eco-friendly brands and surfing \u2013 and will never say no to a bar of Kinder chocolate.","sameAs":["https:\/\/ajt.morton.media"],"url":"https:\/\/ajt.morton.media\/de\/author\/anja\/"}]}},"_links":{"self":[{"href":"https:\/\/ajt.morton.media\/de\/wp-json\/wp\/v2\/posts\/4521"}],"collection":[{"href":"https:\/\/ajt.morton.media\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ajt.morton.media\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ajt.morton.media\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ajt.morton.media\/de\/wp-json\/wp\/v2\/comments?post=4521"}],"version-history":[{"count":4,"href":"https:\/\/ajt.morton.media\/de\/wp-json\/wp\/v2\/posts\/4521\/revisions"}],"predecessor-version":[{"id":47965,"href":"https:\/\/ajt.morton.media\/de\/wp-json\/wp\/v2\/posts\/4521\/revisions\/47965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ajt.morton.media\/de\/wp-json\/wp\/v2\/media\/39923"}],"wp:attachment":[{"href":"https:\/\/ajt.morton.media\/de\/wp-json\/wp\/v2\/media?parent=4521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ajt.morton.media\/de\/wp-json\/wp\/v2\/categories?post=4521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ajt.morton.media\/de\/wp-json\/wp\/v2\/tags?post=4521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}